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You are here: IIE Network HomeArticles and PapersInternational Student RecruitmentPrintz

Printz
Translating your Message to Students
By Peggy J. Printz

What if you knew of a way to attract and keep the attention of prospective students? A marketing approach that would interest their parents and show respect for them and their culture? A technique that statistics show improves both the quality and quantity of your international inquiries? And what if you constantly found excuses for not using this recruitment tool? You may be experiencing this paradoxical situation right now, and you're not even aware it's happening.

This effective outreach method is translation. Yes, translating your message into the native languages of your target markets.

Click here to continue reading this article.

Peggy J. Printz is Editor and Publisher of Study in the USA and www.StudyUSA.com.